Friday, October 18, 2013

Indian students give first priority to higher education

Higher education is still the top priority forIndian students. A study, conducted by Google India, highlights that the country ranks second in terms of the number of education-related searches on Google, just after the US with 40% searches related to higher education.

“40% students have a priority in finding out more about a course, a college and higher education in general. The trend that we have noticed is that 44% of the searches are on IT and vocational courses, 40% queries are related to finding about more about the Bachelor’s degree, preferably engineering, which is followed by medicine and 16% queries related to finding out about Master’s programmes with MBA topping the list,” says Rajan Anandan, vice-president and managing director of Google India.

The ‘Students on the Web’ report, compiled by combining Google search query patterns and offline research conducted among 2,229 respondents in the age group of 18-35 years in seven metro cities by TNS Australia, found that online sources affect the final educational decisions taken by five out of six students.


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